The Dunlop Tuscan Challenge is a televised series, with each race shown several times on Sky TV. Regular reports in the motor sport press reach 150,000 readers.

The potential benefits of from exposure to these huge audiences via advertising on the car speak are significant.

However, we firmly believe that sponsors should get something more for their support - a unique experience with the team at the circuits. We actively encourage our sponsors to come to races as VIP guests, spend time with the team and enjoy the stunning spectacle of the Tuscans in action. As a sponsor you will be invited to join us in the team awning, chat with the drivers and engineers and get an insight into the running of the cars. Light refreshments are available all day, and should you wish to entertain clients or guests at a race, we will be delighted to organise full corporate hospitality, including a sit-down lunch if required.

Your branding will be displayed on the car and in the awning - and your guests have a focus in the races - seeing 'your' car out on track. Guests are welcome to visit the awning and be photographed sitting in the race cars. We place great emphasis on ensuring our sponsors have a good time and enjoy their experience with the race team.

Other benefits can include trade displays in the awning, use of the race car for promotional events and trade fairs, images of the car for use in promotional literature.

In addition to these ‘conventional’ offerings, we work with our sponsors to provide real and tangible returns. We look for innovative ways to increase turnover, footfall, readership or awareness of your brand. We use our unique and dramatic sales tool – the race car – to generate interest in your products or services with one simple philosophy – if we can increase your bottom line, you will be happy to pay us to do it!

Costs

We take a flexible approach to sponsorship packages. As a rule of thumb, the cost of advertising space is determined by the size and prominence of the areas on the car. And whilst we favour full-season sponsorship, we are happy to talk to potential sponsors about individual or race-by-race involvement. Whatever your objectives, we would be delighted to discuss how we can help you achieve them.

To discuss sponsorship opportunities, please contact Andy or Yvonne info@teamholdenracing.com

Comments from sponsors:

“The whole package at Combe was perfect - I doubt there are many teams at this standard that provide such a good service. Also large congratulations have to go to the team that you have surrounded yourself with, they worked so hard to make sure everyone felt welcome and comfortable”

“We had a great time and most grateful to you and your team for being so generous and welcoming”

“We just wanted to thank you and to say how much we enjoyed the whole day”

“The Tuscan Challenge was a fantastic race. Well done! We really enjoyed ourselves; there was a really good atmosphere in the awning…”